Scope of Work:

In 2023, Speed Auto Sales, a vibrant used car dealership just outside of Toronto, hired me to rev up their digital presence by building a website. They needed a platform that showcased their vehicle inventory, allowed them to update it independently, attached CarFax reports, and included business information and contact details, complete with Google Maps integration.

• Instagram
• Google
• Link

Deliverables:

The goal was to create a very cost effective, user-friendly website that was easy to navigate, manage, and update. Key features included:

• A vehicle inventory showcase
• CarFax report attachments
• Business information and contact details
• Google Maps integration

Timeframe:

This turbocharged project was completed within a speedy 24 hours!

Expanding Horizons on Instagram – 2024

Scope of Work:

In 2024, Speed Auto Sales took a leap into the social media fast lane. They wanted to create an Instagram & Google presence to showcase their vehicle lineup and connect with a broader audience, who could discover them in different digital ways. As marketing rookies, they were open to ideas but needed guidance.

Deliverables:

I set up their Instagram profile and provided expert advice on managing it, including content creation tips. After initial trials, they contracted me to take the wheel, creating content and managing the social account to optimize engagement and capture valuable leads. The deliverables included:

• An experimental campaign using stories, posts, and reels
• Audience growth strategies
• Local client engagement
• Creating a Google MyBusiness Listing

Timeframe:

This social media pit stop was executed over the course of one month.

Scope of Work:

Noble Cottage Cleaning, a prestigious luxury cottage cleaning company nestled in the high-end real estate haven of Muskoka, Ontario, approached me for a digital makeover. They needed a logo, an online presence for easy sharing within their elite network, and business cards. Their primary request was to establish Instagram and Facebook profiles with minimal yet impactful content.

• Facebook
• Instagram

Deliverables:

I set out to create a digital presence that echoed the luxury and exclusivity of Muskoka’s lakefront mansions and celebrity cottages. The deliverables included:

• A distinctive and elegant logo design
• Instagram and Facebook profiles
• Informational posts about the importance of clean homes
• Engaging quotes related to cleanliness
• A “Meet the Owner” post to add a personal touch
• Contact details for easy client outreach
• Business card design and print order

Timeframe:

This luxurious digital transformation was completed within one week.

Fiesta Del Asado:

• Facebook
• Instagram
• X
• Link

Scope of Work:
As the Head of Marketing, I stepped in during the challenging times of a global pandemic. My mission was multifaceted:

• Develop both digital and traditional marketing strategies tailored to the evolving economic landscape.
• Pivot the business model to enhance delivery and takeout services, as dine-in options were off the table.
• Plan and execute comprehensive web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Optimize user funnels by identifying and improving critical conversion and drop-off points.
• Measure and report the performance of all digital marketing campaigns, aligning them with ROI and KPIs.
• Manage a talented team of multimedia producers, UX/UI designers, and community managers.

Deliverables:

1. Delivery & Takeout Strategy: Implemented a robust strategy to boost delivery and takeout services, ensuring a seamless transition during the pandemic.
2. Brand Identity for SonRisa & Estado Da India: Crafted the brand identity for their 2 newest restaurants, SonRisa & Estado Da India, including logo, tone of voice, and marketing collateral. See links below.
3. Content Creation: Produced all content for their restaurant brands, including photography, social media posts, and promotional materials.
4. Social Media Management: Managed Instagram, Facebook, and Twitter accounts for four distinct restaurants, each with its unique tone, clientele, and cuisine:
   • Developed tailored content strategies for each platform
   • Engaged with diverse audiences to build community and loyalty
5. Campaign Management: Led multiple marketing campaigns, tracking their success and adjusting strategies as needed to maximize impact.

SonRisa

• Facebook
• Instagram
• Link

Estado Da India

• Facebook
• Instagram
• Link

Timeframe:
Ongoing (Full-time employment 2020-2021)

Client: Regional Homes
A multi-award-winning estate agency serving the West Midlands and London, known for its comprehensive and compliant approach to property sales, lettings, and management.

• Facebook
• Instagram
• LinkedIn
• X
• Link

Scope of Work:
As the Marketing Manager, I took on the challenge of steering Regional Homes through the turbulent times of a global pandemic. My responsibilities included:

• Developing digital marketing strategies aligned with the founder’s vision.
• Staying competitive by tracking market changes and monitoring the competition.
• Planning and executing comprehensive marketing campaigns across web, SEO/SEM, database, email, social media, and display advertising platforms.
• Managing all online property listings and coordinating viewings.
• Optimizing user funnels by identifying and improving critical conversion and drop-off points.
• Measuring and reporting the performance of all digital marketing campaigns, focusing on ROI and KPIs.
• Creating all content, conducting photography, and collaborating with a website development company to launch a new website.
• Ensuring business operations complied with new government regulations, implementing safety measures for viewings and within offices.

Deliverables:

1. Pandemic Strategy: Developed and implemented strategies to maintain operations and ensure safety during the pandemic, including virtual viewings, social distancing measures, and client communication protocols.
2. Brand Identity: Collaborated with the founder to create and refine the brand identity, ensuring consistency across all marketing materials.
3. Content Creation: Produced all content, including photography and copy, for the website and social media platforms.
4. Social Media Management: Managed Instagram, Facebook, and Twitter accounts for each office, developing tailored content strategies and engaging with the community.
5. Online Property Listings: Managed and optimized property listings across multiple systems and advertising websites, ensuring maximum visibility and engagement.
6. Campaign Management: Led various marketing campaigns, adjusting strategies to adapt to changing market conditions and ensuring high performance.

Timeframe:
Ongoing (Full-time contract 2020-2021)

Employer: Acid Marketing
Acid Marketing challenges the industry to transcend traditional boundaries, ushering in a new age of business and brand success. With a commitment to deeply understanding client values and goals, Acid Marketing delivers projects that achieve exceptional success.

• Facebook
• Instagram
• LinkedIn
• Link

Scope of Work:
My marketing journey began at Acid Marketing, where I transitioned from managing a cafe to taking on a dynamic role as a Sales and Marketing Specialist. This experience laid the foundation for my career in marketing. My responsibilities included:

• Executing and monitoring ongoing marketing campaigns, optimizing strategies to boost engagement and conversions.
• Designing logos and creating content for subsidiary companies and clients, ensuring brand consistency and visual appeal.
• Developing and editing promotional materials to support marketing initiatives and enhance brand visibility.
• Recruiting creatives, including photographers and graphic designers, for various events, ensuring high-quality production.
• Analyzing data from CRM software and providing actionable insights to improve marketing strategies and customer relationship management.
• Redeveloping the entire brand for Acid Marketing, including designing a new logo, website, assets, email marketing campaigns, and social media content.
• Collaborating with GravitiChain, a subsidiary company specializing in blockchain and software development, to develop digital content and design their website.

Deliverables:

1. Marketing Campaigns: Executed and optimized various campaigns to increase engagement and conversions, continually refining strategies based on performance metrics.
2. Logo and Content Design: Designed logos and created engaging content for subsidiary companies and clients, maintaining brand consistency.
3. Promotional Materials: Developed and edited promotional materials to support successful marketing initiatives.
4. Creative Recruitment: Recruited and managed a team of photographers and graphic designers for event production.
5. Data Analysis: Analyzed CRM data to extract insights and provide recommendations for improving marketing strategies.
6. Brand Redevelopment: Completely revamped the brand for Acid Marketing, including a new logo, website, email campaigns, and social media content.
7. Collaboration with GravitiChain: Developed digital content and designed a website for GravitiChain, enhancing their online presence.

Timeframe:
Ongoing (Internship and full-time employment 2018-2019)